US-Egyptian designer Jacquie Aiche talks about her new collection in collaboration with Sofia Richie
DUBAI: Celebrity-loved jewelery label Jacquie Aiche’s recently released Divine Rising collection is all about the love of summer – and the part-Egyptian designer behind the brand spoke to Arab News about the inspiration behind the line.
Inspired by “Mother Earth,” the designer, who was born to an Egyptian father and an Indigenous American mother, explained that the new release celebrates the creative energy drawn from new beginnings.
“It seems like everything around us is going through an incredible period of rebirth and transformation, so I wanted to honor that sense of renewal and the beautiful, wild nature that carries it,” said the designer.
For this collection, the jeweler hired US model Sofia Richie to front her campaign.
The It girl, 23, posed in the brand’s diamond-encrusted body chains, bracelets, earrings and rings, which were designed and handmade in Aiche’s studio.
“Sofia has such a natural, ethereal glow and she was an absolute dream to work with,” said Aiche. “Her energy made the jewels shine even brighter.”
Jewelry is “everything” for Aiche – it is much more than just jewelry. “It speaks to the soul. It’s a form of self-expression, a path to deep healing and a talisman of personal meaning,” she explained.
The designer’s main goal with her brand, she said, is to create pieces that carry “special, transformative energy” that make her customers shine. I want to spread the love I feel every day,” she said.
Aiche launched her eponymous label from her garage in 2008.
When she first started making jewelry, she designed pieces anonymously and sold them at her boutique, she said.
“Fine jewelry was so traditional back then, but I wanted to create pieces that felt special, spiritual and personal,” she said. “I felt so connected to the healing power of gemstones and wanted to share that energy with the world. When I saw how women reacted to my pieces, I knew I was on the right track as the brand has taken on a life of its own.”
Since then, she has built an impressive list of celebrity clients that includes Hailey Bieber, Usher, Rihanna, Jada Pinkett Smith and Blake Lively.
“I have such a strong, beautiful tribe that has found everyone kind of organic and is drawn to my designs. I love that in life, the unknown and the unexpected,” she said.