This chemical manufacturer has made it its business to localize the production of galvanized steel


The past few years have changed things for the Indian manufacturing ecosystem by raising their voice against imports and raising the banner of voice for local and import substitution.

Against this background, the specialty chemicals manufacturer last year in June American precoat specialty urged the government to launch an investigation into the Unloading of galvanized steel of countries like Korea, Singapore and Japan on Indian territory.

“What happened was not in India’s interest and this disrupts the country’s innovative ecosystem,” says Dr. Shubh Gautam, the company’s promoter and chief technical architect.

Shubh says the government gave them a “patient hearing” and opened a “fair investigation” into dumping.

American Precoat Specialty Limited, founded by Shubh in 2005, has its own galvanized steel mill in Valsad, Gujarat, in December last year.

The Noida-based company has expanded into other categories over the years, offering industrial coatings, polymers, and more. The company holds patents for some of its products such as plastic caps, container caps, plastic cap liners, and more.

The reason the new facility is being set up is to help India become self-sufficient, Shubh says.

“India imports 10,000 tons of galvanized steel every month. We produce 75 million tons of steel, but no galvanized steel, ”says Shubh.

In the electrolytically galvanized process, steel sheets are immersed in a zinc ion solution and electricity is passed through so that the zinc ions are evenly distributed over the steel sheets. The product has uses in a myriad of industries from FMCG to automotive to defense.

However, the market shortage in India and the startling statistics forced Shubh to explore this segment further. He asked himself: “How can this dependency be removed and used to strengthen India’s production ecosystem?”

“Electro-galvanized steel is present in our daily lives – in a refrigerator, an electric stove, a washing machine, medical equipment, etc.,” says Shubh, adding that the fact that India imports 100 percent of its electro-galvanized steel is astounding .

“The idea was to build an electrolytically galvanized steelworks in India with innovative technology that does not exist in the country.”

The company plans to reach out to original equipment manufacturers (OEMs), home appliance manufacturers, and automotive, nuclear and defense companies to locate a large amount of galvanized steel that is used in the country.

Shubh adds that this product has enormous export potential. “If we can export to Korea and Japan, it will be a great moment to celebrate.”

Latin America, Europe, and the Middle East can also be great markets for India. “If you see value in imports of electro-galvanized steel from India, I’m sure you will get in touch,” says Shubh.

Edited by Teja Lele Desai


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