Tequila Avión® introduces the Avión listening experience, an immersive sonic journey


The pioneering brand offers consumers a unique audio experience inspired by their latest release, Avión® Reserva Cristalino, with the help of Iman Shumpert

NEW YORK, June 15, 2022 /PRNewswire/ — Tequila Avión, an award-winning tequila that continues to redefine quality and taste standards, today introduced a new immersive audio experience that combines crystal clear tequila and crystal clear sound. Inspired by the global listening room phenomenon, Tequila Avión combines audio, culture and premium tequila to introduce the Avión Listening Experience – in celebration of its latest release, Avión Reserva Cristalino. The unique sound journey includes actual sounds of the tequila making process Mexico to offer a multi-sensory tour of the craftsmanship and clarity of crystal-clear Avion Cristalino Tequila.


Start with an invite-only series of events NYC hosted by an NBA player and cultural trailblazer Iman Shumpertlegendary sound engineer Danny Keith Taylorand Carlos Andres Ramirez of Tequila Avión, participants will be immersed in the quality of Avión Reserva tequilas through the lens of elevated sound. Shumpert acts as host, guiding attendees through the evening while presenting a curated playlist inspired by the experience also available on-line.

“Music has always been a safe haven for me to be my most uncompromising self, and that aside, the Avión listening experience is one I resonate with, highlighting the craftsmanship and clarity of the brand’s premium tequila while also contributing to… bliss,” Schumpert said. “As co-curator of the Avión Listening Experience, I have had the pleasure of working closely with the brand to create a unique audio journey that truly encapsulates the quality of Avión Reserva Cristalino Tequila.”

Consumers then have the opportunity to enjoy the Avión listening experience in the comfort of their own home as Tequila Avión has developed a limited edition kit that provides everything needed to fully immerse themselves in the sounds of the Tequila manufacturing process. These include a modern turntable with built-in speakers and Bluetooth streaming, pressed vinyl featuring the curated Sonic Journey, a bottle of Avión Reserva Cristalino, Rocks glasses and custom ice molds. The must-to-miss kits are available exclusively at reserve bar ($295plus shipping costs).

The Avión Listening Experience pressed vinyl features sounds straight from the Avión distillery and agave fields, co-curated by Keith Taylor and Ramirez. Individual tracks and compositions follow the sequence of the tequila manufacturing process and highlight the craftsmanship involved in creating the Avion Reserva Range. From the agave piña harvest, through cooking and distilling, to filling the casks and finally the bottling line, every step in the process has its own unique sound.

“As someone who had the honor of being involved in the creation of Avión Reserva Cristalino, I was thrilled to be part of the Avión Listening Experience and to help intertwine the taste of the clear liquid with the sounds of our agave, which is direct come from her Mexico‘ said Carlos Andres Ramirez, Tequila Avion Brand Advocacy Manager. “Through the Avión Listening Experience, we can bring a piece of that with us Mexico and the Avión Distillery straight into people’s homes while sipping the highest quality tequila.”

Visit TequilaAvion.com to learn more about Avión Reserva Cristalino and the brand’s entire portfolio.

About tequila avion
Born from agaves growing on the highest elevations in Arandas, Jaliscoand forged by the vibrancy of modernity Mexico, Tequila Avión is an award-winning tequila that defines a new standard of quality and taste. Crafted by fifth-generation producers among the finest Blue Weber agaves, this ultra-premium tequila’s distinct flavors are achieved through a combination of slow roasting at lower temperatures to protect the agave’s natural flavors and an ultra -slow filtration process that produces an unusually smooth flavor profile. Tequila Avión is available in Silver, Reposado, Añejo, Reserva 44 and Reserva Cristalino. Visit TequilaAvion.com for more information and follow @TequilaAvion on Instagram and Twitter for the latest updates, inspiration and more.

Please drink Avión responsibly. Tequila Avión 40% Alc./Vol (c) 2022 imported by Tequila Avión, New York, NY.

About Pernod Ricard United States of America
Pernod Ricard United States of America is the premium US spirits and wine company and the largest subsidiary of Paris, France-based Pernod Ricard SA., the second largest spirits and wine company in the world. Pernod Ricard employs around 19,000 people worldwide, is listed on Euronext (Ticker: RI) and is included in the CAC 40 Index. The company’s leading spirits include such prestigious brands as Absolut® Vodka, Avión® Tequila, Chivas Regal® Scotch Whisky, The Glenlivet® Single Malt Scotch Whisky, Jameson® Irish Whiskey, Kahlúa® Liqueur, Malibu®, Martell® Cognac, Olmeca Altos® Tequila, Beefeater® Gin, Del Maguey® Single Village Mezcal, Monkey 47® Gin, Plymouth® Gin, Seagram’s® Extra Dry Gin, Malfy® Gin, Hiram Walker® Liqueurs, Midleton® Irish Whiskey, Powers® Irish Whiskey, Redbreast ® Irish Whisky, Aberlour® Single Malt Scotch Whisky; Lillet®; Smithworks® Vodka, Jefferson’s® Bourbon, Smooth Ambler® Whiskey, Rabbit Hole® Whiskey, Pernod® and Ricard®; world-class wines such as Jacob’s Creek®, Kenwood® Vineyards, Campo Viejo® and Brancott Estate®; and such fine champagnes and sparkling wines as Perrier-Jouët® champagne, GH Mumm™ champagne and Mumm Napa® sparkling wines. Pernod Ricard United States of America has its headquarters in New-York, New-York, and has more than 700 employees across the country. As “creator of conviviality” Pernod Ricard United States of America is committed to sustainable and responsible business practices serving customers, consumers, employees and the planet. Pernod Ricard United States of America encourages all adults to consume its products responsibly and has an active program to promote responsible drinking. For more information, see: www.responsibility.org

PR contact:
Amanda Karpen
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Matthew Hirsch
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SOURCE Pernod Ricard United States of America


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