COUPLE GETS THE MARKET: Sam Morris of Datum Attitude Brewing Co is selling vegan beers at the market with great success
Submitted by Braintree District Council
A bustling local street market is hoping to attract a host of new traders to Braintree town centre.
From bohemian-style clothing, silver and gold jewelry, and floristry to independent coffee vendors, waffle stands, vegan street vendors, and artisan breadmakers, there’s room for all types of vendors to reach a focused, local audience.
The market takes place every last Saturday of the month, with slight variations around Christmas, and runs parallel to the weekly market.
Existing stallholders sell everything from African-inspired casual wear and handmade crochet toys to handmade chilli jam and spicy Mexican street food.
One of the newest retailers to join the market in Braintree, Essex is Datum Attitude Brewing Co, run by husband and wife team Sam and Amy Morris.
The couple from nearby Tolleshunt D’Arcy started the business in the fall of 2021 and have already had to expand their operations after initial success selling vegan beers.
Ms Morris said: “Sam was in the RAF, then civil aviation and he was thinking about what else he could do, the only other thing he knew was brewing.”
The beers are so popular with street market shoppers that the couple plans to run a bar at future events so people can sample their different beers before buying.
Councilor Tom Cunningham, Braintree District Council’s Cabinet Member for Economic Growth, said: “Our street market brings small local businesses to the fore and gives customers the opportunity to meet face-to-face with producers to understand where the products come from and the ability to make the goes into the creation of crafting items.”
He continued, “We want to grow and develop our market and include merchants who sell unique products that are not already available in our street market or our regular street market, so we can offer shoppers the best possible selection of items.
“We especially want to hear from those who use locally sourced ingredients or manufacture their products here in the Braintree District, as we continue to find ways to reduce the number of miles food and other items travel before they reach the consumer .”
More information can be found on the Council’s website here.
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