Megan Turner had no idea what she was starting when she decided to make socks for her family. Turning her lockdown enthusiasm for knitting and crocheting into her own business, Megan Faith doesShe’s gone from a low-key Instagrammer (more on that later) to a global sensation. Her designs have even been worn by YouTuber Emma Chamberlain.
Given her phenomenal success, it’s funny to think the Brighton-based designer needed some serious convincing to make her first post. “My sister encouraged me to start an Instagram page for my knitting business, which I thought was pretty lame at the time,” she laughs. “I honestly didn’t think anyone would be interested and I certainly had no intention of selling anything. I literally just wanted to post photos of the stuff I’ve knitted somewhere.”
But it didn’t take long for requests to come in. “People DM me with their requests and depending on what I’m doing I usually ask for some measurements. I don’t work off generic sizes, I make every size there is! So everything is completely individual.”
In addition to promoting body inclusivity, Megan Faith Makes is a platform for slow fashion. Turner found that many of her followers didn’t realize how many hours it took to make a piece. “If I knit solid all day, I could finish a short sleeve top in 14-16 hours. But after that I still have to sew and block all the ends – this involves soaking the garment in water for 20 minutes and then laying it out to dry, which takes 2-3 days. So from start to finish it can take about a week.”
However, towards the end of 2020, Turner really went viral. It coincided with the release of one of their most popular designs: the sweater vest. “Still my best-selling item consistently,” she notes. That’s when she was contacted by Jared Ellner, Emma Chamberlain’s stylist. He asked for a pair of vests for a Chamberlain Coffee promotional shoot. “Emma Chamberlain ended up wearing one of my sweater vests and that was a massive pinching moment. I literally watch her videos while knitting!”
Unlike other corners of the internet, Instagram’s knitting and crochet community is incredibly supportive. “Everyone is very interested in cheering each other on and sharing posts,” Turner explains with a smile. “It’s a really beautiful community to be a part of and one where everyone just wants you to succeed.”
Can you describe your first post on your Instagram page? And what do you think of it now?
My first Instagram post was of two pairs of socks I made for my mom and sister. Both had worn them a few times and at the time I thought it was a cool photo. But when I look back, I’m like, ‘Oh God, that’s them very worn socks.’
Who is your favorite person you are currently?
I mean so many! But someone I’m particularly enjoying at the moment is a lady named @shishi.san. She makes these gorgeous hand tufted floral rugs and amazing crocheted sweaters and dresses. And she just had the cutest baby too!
What’s the last Wikipedia hole you went to?
Definitely something to do with it game of Thrones. Me and my friend are watching House Of The Dragon right now and I’ve been down some weird rabbit holes in this world…
Who is the person who followed you that you were most excited about?
@mollyohalloranknitwear comes to my mind. She uses a knitting machine to make these really beautiful knit dresses and tops and then dyes them with tie-dye dyes. I’ve liked her stuff for a long time, so I was very flattered when she followed me.
What’s the weirdest DM you’ve ever received?
The number of messages I get from people who want me to send them free stuff. They sometimes offer to share my page on their Instagram in return, but obviously they don’t know how long it takes to make my products. I don’t mean to be mean, but if something takes over 12 hours to create, one post isn’t enough!
Did you jot down something strange in your notes on your phone?
I have a lot of notes that say things like “10sc raise 12 for 4.5”. It’s supposed to keep me up to date when I’m knitting or crocheting. It’s not particularly strange to me, but I think if anyone else saw it they would be very perplexed.