Independence Day Special: Own Brands We Love Right Now Part 2


When we change our lifestyle, we also change how we shop. we started exploring locally and discovered local brands that channeled their creativity and inspired us to open our eyes to the breadth of local talent. We’ve compiled a list of brands to bookmark, love and buy from for your next shopping trip.


If there’s one thing we’ve realized over the past year, it’s that our abiding love for all things nostalgic isn’t going away anytime soon. With more and more homegrown brands embracing the latest trend, Y2K style is now more accessible than ever. From baby t-shirts to baggy jeans and all things ripped, here’s a rundown of all the brands on our radar that should be on yours too.

From left to right: Pearl necklace, The Cherry Bomb Club, INR 1,000; Acetate sunglasses, The Half Done, price on request; bucket hat, Sazo, INR 2,899; Clay earrings, Cha-Ching, INR 540; Crochet skirt, bottom drawer crochet, price on request; Telephone Cord with Beads, Lazy Objects, INR 500; PVC, shoe that fits you, 1,750 INR
Printed trousers, Label Graph, INR2,800 I

Short t-shirt, Polite Company, INR 3,000I


Trends can come and go, but when it comes to accessories, investing in the right kind of jewelry goes a long way. Lately we’ve seen how local labels are drawn to create contemporary and minimalist pieces, handcrafted by our local artisans. From gold plated and brass jewelry to semi-precious stones, these pieces are not only durable but also pocket-friendly.

From left to right: Structured ring, talisman, INR 1,699; Crystal Necklace, Olio, INR 7,800; Pearl pendant, Isharya, INR 2,999; Hanging Hoops, Myrha, INR 880; Textured tires, Prerto, INR 3,500 Brass bangles, Kichu, INR 3,500; Textured Necklaces, Flowerchild by Shaheen Abbas, INR 3,500I
Brass ear cuffs (set of 5), Eurumme, INR 2,800I

Charm bracelet, Zariin, INR 3,099I

Textured Rings (Set of 3), Lune, INR 6,500I


In the last two years, platforms have become a must-have in the wardrobe, but casual shoes are just the ticket for the ultimate simplicity formula. Whether you opt for knitted flats or strappy kitten heels, here’s a fresh crop of designers who would give high street brands a bang for the buck. In the end, it’s about showing yourself from your best side.

From left to right: Block, Monrow, INR 2,599; Woven leather, Fizzlet, INR 2,690; strap block, Oceedee, INR 4,499; Quilted, Eridani, INR 1,500; Leather, Deme x PAIO, INR 2,500; Slingback, Saint G, 11,500 INRI
Strappy, Cai, INR 2,199I

Printed, House of Prisca, INR 2,900I


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