Text by Natalie White
Gucci is another luxury brand that has reopened the doors to its freshly refreshed store in The Shoppes at Marina Bay Sands in Singapore.
On two floors with a total area of ââ10,555 sq ft, the store presents a large selection for women and men, including prt-Ã -porter, handbags, shoes, jewelry and accessories as well as Gucci DÃ©cor and the recently launched Gucci lifestyle collection.
With a look that invites you to relax and unwind, the architecture and interior design are kept discreet. Soft elements like velvet armchairs and sofas and the ebony stairs offset harder surfaces and industrial features like rivets. Contemporary luxury is suggested not only through the use of beautiful and idiosyncratic materials, but also through the decidedly economical use of space. In keeping with the elegant and contemporary eclecticism that characterizes the Gucci collections, the store combines tradition and modernity, industrial and romanticism. The concept effortlessly complements the company’s product range.
Contrasting merchandising elements represent different design codes that mix to arouse curiosity and make customers feel like they are constantly discovering new aspects of the store.
Every Gucci store is thus a “cabinet of curiosities”, created to inspire and surprise.
The atmosphere of the interior is characterized by discretion, whereby the surprising and unexpected combination of materials creates a subtle drama. Such a juxtaposition, in which opposites enter into a new connection, is omnipresent: technical, mechanical representations contrast with the softness of the noble fabrics that adorn the rooms; Wooden tables with velvet tops and the mosaic wood floor complement the pink and green moire-upholstered boiserie.
Gorgeous chairs and sofas can be found throughout the store, while vintage oriental rugs are layered on top of each other for a textured effect. The freshly renovated outer facade makes a strong visual impression: dark green and optically patterned marble cover the facade. The juxtaposition of various marble inlays and LED lighting gives the building a dynamic look.
Along the stairs is the first Artwall display in the South Asia-Pacific region. Local textile artist Kelly Limerick was commissioned to create a 3D mixed media artwork that evokes the mood and design of the Aria collection. Limerick’s work and attention to detail stretches her craft beyond predictable patterns that are not tied to geometric parameters, complimenting the eclectic, contemporary, and romantic aesthetic that Gucci is loyal to.
Inspired by the unexpected urban intervention in natural elements, the work of art implements the use of different materials and techniques that play with light and shadow. The combination of traditional filet lace crochet with the monogram “GG” and reflective glass mosaic tiles contrasts the decor of the shop and creates the refined illusion of a floating wall. The result is a space that tempts surprises and feels personal to Gucci.
As part of Gucci’s commitment to implementing and improving environmentally friendly initiatives and energy-efficient technologies in its stores around the world, the new store is LEED certified.