Gucci pays homage to the year of the tiger with an ephemeral collection, campaign and locations in the US and Canada

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Gucci has been a member of the Lion’s Share Fund since February 2020 and is committed to the preservation of natural habitats and the protection of endangered species. Nature, wildlife and their inhabitants are a concern of the centuries-old luxury brand, which became CO2-neutral in its entire supply chain in 2018. With a real fascination for nature in creative director Alessandro Michele, Maison Gucci is reborn. his collection of tiger motifs with different interpretations.

In honor of the Chinese zodiac and the year of the tiger, which begins on February 1, 2022, Gucci offers a collection of more than 80 ready-made items and accessories for women and men. The Tiger collection is a signature of Michele, who redesigned the design when he arrived at Maison Gucci in 2015. Tiger Gucci is an archive design created by Italian artist and illustrator Vittorio Accorero in the late 1960s, which also created the house’s floral signature. Design implemented as a backdrop for the current Tiger collection.

Available now on the Gucci website and in stores around the world. All-over tiger prints and floral variations cover most of the ready-to-wear items and a selection of accessories such as shoes, handbags, bags and silk scarves. Items like reversible bomber jacket, trucker hat, bob, sweater, bowling shirt, silk neck bow, silk dress, embroidered trench coat with printed pattern lining, watches and the wallets are all covered in Gucci tiger and floral prints.

In more modest rooms, nested G’s called equestrian arrow nets are visible. The Gucci Tiger collection also shows the patchwork lettering “Gucci Tiger” on jackets, knitwear, shirts and denim. They also implement the classic maxi monogram in a multi-colored design. Both sweatshirts and t-shirts show a diverse representation of the elements of the tiger and the logo. Various pieces in the collection are hand-painted or have used craft techniques of crocheting and unique patchwork embroidery.

Gucci went one step further with its collection and organized special pop-ups from January 14th in Canada, at Holt Renfrew Yorkdale and on January 17th at Holt Renfrew Vancouver. The Gucci Tiger Pop-Up Store will appear in the US in the following locations; New York Wooster, Chicago Michigan Ave, Las Vegas Forum Shops, Santa Clara Valley Fair and Manhasset Shops. Pop-in creativity will support the Lunar New Year and Tiger collections in every location.

Gucci has launched a campaign showing a tiger eating a brunch snack as a guest in a retro luxury hotel [models] wear items and accessories from the new Gucci Tiger collection. The campaign is the brainchild of Michelle as creative director and photographer and director Angelo Pennetta, who directed the campaign film.

Each pop-up store is inspired by the landscape and designs of the Tiger collection, creating a forest-like environment. Elements guide shoppers with signs while giant LED-lit leaves surround them. A black and white checkered floor pattern spans the room. Stools made of quilted velvet and brass frames and shelves light up with chrome-plated spotlights on tripods.

Gucci offers shopping bags made from paper sourced from ethically managed forests. The handles are made from 100% recycled polyester – knotted to avoid glue – and all straps are made from 100% organic cotton. Buyers of the brand know that their items are a luxury that will last forever.

Gucci has worked to standardize in-store shopping so that it offers an outside experience worth living in. Gucci Tiger Collection items will be available as long as supplies last as Gucci tracks the Lion’s Share Fund and its ongoing commitments.

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