CMTC helps LED lighting system manufacturers increase sales with a bespoke marketing program


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TORRANCE, Calif .– (BUSINESS WIRE) – California Manufacturing Technology Consulting® (CMTC) recently partnered with Tail Lights Inc. to help the company grow sales through a bespoke marketing program.

Tail Lights Inc. was founded in 2012 and is the world’s only manufacturer of LED lighting assemblies designed to be mounted on horses’ tails for visibility and safety not only for horses and riders, but also for motor vehicles that cross the road share, improve with them. The Tail Lights product was created when owner Sami Gros and her horse were hit by a motor vehicle – after the accident, Sami realized that this safety product was needed. Today taillight units are sold worldwide to mounted police and patrol units as well as to recreational riders.

As a trained medical assistant, Sami financed her company and the development of its products herself. She is not only the owner, but also wears all the “hats” that one associates with a production company. When CMTC was introduced at Tail Lights in April 2020, Sami was developing the company’s third generation of products and needed help reaching the next level of sales.

CMTC identified several consultants to help make three critical changes: 1) The Tail Lights website has been completely redesigned – content has been updated, navigation has been streamlined, and e-commerce has been tweaked; 2) Search engine optimization has been implemented; and 3) a social media campaign was initiated to build a network of influencers.

As a result, Tail Lights saw website traffic increase 65%, resulting in a 47.8% increase in revenue within one year of the project’s completion. Upon completion of the project, CMTC also ran a lead generation campaign that increased customer awareness and found an alternative supplier for critical components.

Sami Gros, owner of Tail Lights, said of the experience: “Working with CMTC was a godsend. You have given me help that I could not have done on my own. Invaluable! Help and support when I need it most. ”

For more information about CMTC’s business services, please contact Rachel Miller at [email protected] or 310-984-0096.

About California Manufacturing Technology Consulting® (CMTC)

California Manufacturing Technology Consulting® (CMTC), founded in 1992, is a private, not-for-profit organization providing technical assistance, human resource development, and consulting services to small and medium-sized manufacturers throughout the state of California. CMTC operates under a number of collaborative arrangements with the federal and state governments, the largest of which is with the Hollings Manufacturing Extension Partnership (MEP) of the National Institute of Standards and Technology (NIST) under the California State Department of Commerce.

Rachel Miller (310) 984-0096

[email protected]

Source: CMTC


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