Best Latinx Owned Brands to Support in 2021 and Always


Representation in the fashion landscape – and within fashion brands – is changing: diversity and inclusivity have become pillars of a healthy corporate culture and a much-needed change for underrepresented entrepreneurs and fashion brands (not to mention beauty brands). Various creatives and professionals are slowly gaining the recognition and opportunities they deserve. Latinx designers run fashion and home decor brands, using their passion for Latinx culture to breathe new life into the space (and our shopping carts). To support the Latinx community today and forever, these stores sell everything from luxury swimwear to statement jewelry, leather goods, cheeky underwear, vibrators, and more.

Bring color to your home with unique woven pieces from Mercedes Salazar, including trays and cup holders. On the jewelry front, you’ll get pretty with the textured pieces from Uno de 50 literally drips in gold. And Maude’s popular vibrator and massage candles set the mood for more intimacy with yourself or a partner.

But it doesn’t stop there. Handbags, architectural bikinis, Chelsea boots and sportswear are also the focus of shopping. As we continue to celebrate and highlight designers from brands with diverse backgrounds, keep scrolling down for some Latinx brands we have our eye on, along with some of our favorite pieces from each.

Soraya Hennessy

Born and raised in Maracaibo, Venezuela, designer Soraya Hennessy founded her eponymous brand with her mother to highlight the work of Colombian and Venezuelan Wayuu and South American artisans. Soraya Hennessy’s products are all handcrafted in Venezuela and Colombia, meaning there are no machines, factories or even mass production involved in the process. The Wayuu culture is the backbone of Soraya Hennessy’s signature woven and crocheted designs that were originally seen in the brand’s handbags. Now you can update a dreary living room with your baskets, placemats or coasters.

Soraya Hennessy Crochet Fringe Bucket Bag

Soraya Hennessy crochet tote bag with leopard print

Soraya Hennessy crochet tote bag with leopard print

Port de Bras

If you live in activewear and t-shirts, we have good news: Port de Bras was created by Venezuelan designer Clarissa Egana after worrying about the materials used in her fitness gear. Already a fan of ballet-inspired workout classes, she combined her sustainable ethos with her passion for dance. We love a puff sleeve top for the gym, errands, or even dinner – and just wait until you see all of their prints.

Port de Bras Front Arrow Biker Shorts

Port de Bras Front Arrow Biker Shorts

Port de bras puffed sleeves with a gathered top


Maude’s founder, Éva Goicochea, is no stranger to the business world. Hailing from Everlane, she later founded Tinker Watches with her husband before her passion for healthcare led her to start Maude. The brand focuses on sexual wellness and modern intimacy; Best sellers include vibrators, lubricants, massage candles and bath soaps. Plus: She is one of only 10 Latinx designers in the consumer goods space to have raised over $ 10 million in venture capital.

vibe USB-charged, powerful 3-speed personal massager

Maude Vibe Flutter-Tip Personal Massager

Burn No. 0 unscented, skin-softening massage candle based on jojoba oil

Maude Burn massage candle

Silvia Tcherassi

Silvia Tcherassi started her career in interior design before shifting her talents to fashion. The Colombian-born designer’s creations are suitable for women of all ages, especially those who love to ~ stand out ~. In her collection of the same name you will find risky embroidered crop tops, chic cuts and unique accents.

Silvia Tcherassi cotton crop top with fresco embroidery

Silvia Tcherassi cotton crop top with fresco embroidery

Silvia Tcherassi Lanusei one piece

Silvia Tcherassi Lanusei swimsuit

Mercedes Salazar

While Colombia-born Mercedes Salazar was first known for her intriguing jewelry designs, it’s her eye-catching accessories that we can’t stop raving about. Today you can find unique home accessories made of straw such as trays, cup holders, coasters and more, as well as lively bags, beach hats and of course their original fan favorites: jewelry. Salazar’s unconventional approach to jewelry adds a playful twist to every collection with pieces like charm necklaces, palm-framed earrings, and cascading pearls.

Handmade natural raffia Mercedes Salazar round lemon peel

Mercedes Salazar round lemon peel

Mercedes Salazar Set-Of-Two raffia cup holder, handcrafted from Colombian Iraqi palm

Mercedes Salazar Raffia Cupholder (set of 2)

Johanna Ortiz

If there is one thing to splurge on for, it’s a powerful swimsuit that will make you feel confident and sexy in one shot. Johanna Ortiz’s collection is known for being elegant yet bold, with designs inspired by her hometown of Cali, Colombia. Think eye-catching hues, floral prints, tassels, ruffles, and anything that basically makes your wardrobe the star of the show. Fans can’t get enough of their swimwear in particular, thanks to the Instagram-worthy designs and flattering cuts.

Johanna Ortiz Macondo Bohemian printed bikini top

Johanna Ortiz Macondo Printed bikini top

Johanna Ortiz Macondo bohemian printed low rise pants

Johanna Ortiz Macondo Printed low-rise pants


Cuyana has taken the fashion world by storm since its launch in 2011. The California-based label brings women home with functional and upscale items, including its best-selling leather goods (like our favorite belt pouch!). Cuyana’s co-founder and CEO Karla Gallardo grew up in Ecuador and the name of the brand means “to love” in her native Quechua language.

CUYANA Convertible belt bag made of Italian leather

Cuyana convertible belt pouch

CUYANA Crescent 14k gold-plated hoop earrings

Cuyana hoop earrings with crescent moon

Maygel Coronel

If you’re looking to add some luxury to your swimwear collection, Maygel Coronel won’t disappoint. The line was founded in Cartagena, Colombia and won the top prize at the Latin American Fashion Summit in 2019, which probably explains why you want to wear these suits away from the sand (just look at the frills). The designer was inspired to create swimsuits her mom could wear too, which led her to take a one-size-fits-most approach. Today you can find swimwear in petite, one size and advanced options.

Maygel Coronel Triana swimsuit with cutouts

Maygel Coronel Triana swimsuit with cutouts

Maygel Coronel Kai Ruched 2-piece bikini

Maygel Coronel Kai ruffle bikini

Uno de 50

Madrid-based jewelry line Uno de 50 has been making waves and dazzling people’s bodies since the 1990s. The brand originally got its name from their practice of only making 50 pieces of jewelry per collection, but has expanded since then. Today you can find handcrafted designs with a modern twist, like abstract hoop earrings, leather cuffs, and layered pendants.

Uno de 50 Nihiwatu Beach Openwork 18K gold-plated J hoop earrings

Uno de 50 Nihiwatu Beach Openwork J hoop earrings

Uno de 50 Nihiwatu Beach Openwork Slip Cuff Bracelet

Uno de 50 Nihiwatu Beach Openwork cuff bracelet


Comfort is typical Everyone We think about it when it comes to shopping for underwear. Founded in 2017 by actress and entrepreneur Sofia Vergara and Renata Mutis Black, EBY (aka Empowered By You) offers both comfort and style. The membership-based brand designs bras, underwear and tank tops with comfort, fit and empowerment in mind. As Vergara said shine, “I want to be able to give women the tools to start their own businesses to escape poverty. EBY does this with its microfinance model. Nothing is sexier than being your own boss. “

EBY seamless 3-pack in the Neutral Cheeky Pack
EBY seamless set of black bra & panty high waisted thong set

EBY bra & panty string set with high waistband


Another Latinx owned brand that is embedded in convenience is Eberjey. Ali Mejia and Mariela Rovito founded the playful lingerie brand in 1996, but it has quickly become a destination for cozy PJ sets, sweatpants, jumpsuits and more. Include us in it.

Eberjey Gisele Langes PJ set

Eberjey Gisele Langes PJ set

Eberjey lon tied jumpsuit

Eberjey lon tied jumpsuit

Freda Salvador

Freda Salvador’s client is described as brave, ambitious and inclusive. After more than 25 years of experience in technical shoe design, Cristina Palomo Nelson and Megan Papay set up their own business to build the innovative brand. All Freda Salvador shoes are designed in California and handcrafted in family businesses in Spain and El Salvador. You can find lace-up boots with a crocodile texture, double-buckle snakeskin sandals, sneakers with cutouts (yes, you read that right!), Woven mules and much more. It’s a far cry from traditional shoes – but that’s exactly why we love it.

Freda Salvador Brooke Chelsea boots

Freda Salvador Brooke Chelsea boots

Freda Salvador Piper sandals

Freda Salvador Piper sandals


Okay, you’ve probably seen the Simonett Spring Nanu Top all over your Insta feed. The viral sweater top can be tied in a variety of ways and looks great on virtually anyone who snaps a photo with it. The Miami-based brand was created by Venezuelan designer Simonett Pereira and is often seen by influencers and fashion girls everywhere. If you’re looking to step away from simple t-shirts and flowing sweaters, try Simonett’s abstract pieces for a joyride.

Simonette sweater sleeves
Simonett Spring Nanu Top

Farm Rio

Farm Rio exudes the bright and lively spirit of Rio de Janeiro; Printed pants, dramatic sleeves, crocheted skirts, and endless eye-catching prints are what you can expect from this it-girl label. Katia Burros and Marcello Bastos launched the brand in a Brazilian market in 1997 and today you can find it in the aisles of Neiman Marcus, Nordstrom and Anthroplogie.

Farm Rio Body from Brazil

Farm Rio Body from Brazil

Farm Rio - Brazilian cotton palm skirt

Farm Rio – Brazilian cotton palm skirt

Oh well

The attention to detail in a Naja underwear or bra is second to none – and that’s exactly what the brand intends every time. Memory foam cups, ultrasonically sealed bra straps and bra prints are just a few of the accents that make Naja stand out. Harvested Peruvian cotton and nylon lace can be found in bikinis, briefs, thongs, and more. The Colombian-born designer Catalina Girald wants to empower women through lingerie. She is also on a mission to educate and employ single mothers through Naja’s work with the Golondrinas Foundation and the Underwear for Hope program.

Well Adriana bralette
Well Simone thong thong


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